Sunday, December 15, 2019

Friday, March 15, 2019

Credit Karma Fudges the "Several Months Later" Math in their First Steps Commercial.

After Conception, the Credit Karma commercial states......."Several Months later"...... and places that voice  over, over Baby's first step.

I am calculating that from Conception probably around 15 to 20 months will elapse for Baby's First Step.  "Several Months later" means anywhere from three months to maybe nine months later, and nine months is being very very generous.

If Credit Karma can't accurately describe in numbers how long between Conception to Baby's First Step, can they be trusted for any other mathematical calculation?

Tuesday, October 9, 2018

Recent Commercial Misrepresents Product, Accidentally on Purpose?

Adcam Detective recently viewed a commercial that featured a car driving up the side of a mountain. The Car looked amazingly agile and was going up what looked to be an impossible angle. This was caused by using an improper lens on a Drone Camera.

Use of an improper lens on a Drone Camera will distort an object and its relation to the objects around it. AdCam Detective calls this "accidental fraud".  Please be vigilant and don't fall for such trickery, either as a consumer or the manufacturer of a product that is paying for a commercial.

And of course, even the perpetrator of the fraud may only be doing it because everyone else does it, and if they don't follow suit and do the same, they will lose business.
A tough situation for sure.

Sunday, September 23, 2018

Welcome to AdCam Detective.

Welcome to AdCam Detective. This blog will explore various clever and possibly not so clever ad techniques.