Tuesday, October 9, 2018

Recent Commercial Misrepresents Product, Accidentally on Purpose?

Adcam Detective recently viewed a commercial that featured a car driving up the side of a mountain. The Car looked amazingly agile and was going up what looked to be an impossible angle. This was caused by using an improper lens on a Drone Camera.

Use of an improper lens on a Drone Camera will distort an object and its relation to the objects around it. AdCam Detective calls this "accidental fraud".  Please be vigilant and don't fall for such trickery, either as a consumer or the manufacturer of a product that is paying for a commercial.

And of course, even the perpetrator of the fraud may only be doing it because everyone else does it, and if they don't follow suit and do the same, they will lose business.
A tough situation for sure.